Customer Experience Program at Missouri State University
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Advisory Board Member Profile

Sid T. Shugart    

YCS Group, LLC
Inventor and CEO

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Areas of Expertise
Introduction to Customer Experience, CX a Strategy for Success, Improve CX with Data, Customer-Focused Innovation, Customer Relationship Building, The CX Culture
Sid T. Shugart is an entrepreneur, inventor, and CEO of YCS® Group and YCS Marketing® providing digital marketing solutions, SaaS for Fortune 1000 to privately held companies, organizations, affinity groups, and educational institutions in North America, Europe, and Australia through YCS® Group’s  IP and customized technology Platform specializing in digital consumer benefits/rewards for retention, fundraising, loyalty, and new customer acquisition solutions.  

Sid has 20 years of professional business experience in marketing products, business development, software development, software development strategy, and possess a knack for successfully building/growing divisions or operations of companies.  Sid has launched/founded multiple entities; has been recognized and nominated for the coveted Aspirational Entrepreneur of the Year Award in Kansas City, which recognized one of Sid’s companies as a top company in Kansas City.  Sid is also a proven leader and partner for several well acclaimed regional and national marketing firms, ad agencies, and businesses across North America.    

Proud father and husband who enjoys the outdoors, sports, being a board member in the community, coaching, traveling, and the Arts.

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To learn more about the Missouri State University Customer Experience Program and how it helps companies and executives drive customer loyalty and profitability, schedule a call with one of our program managers.
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Missouri State University
Customer Experience Program
7253 Watson Rd #1041
St, Louis, MO 63119
Contact Us
Program Directors
Madison Beverlin
Email: madisonbeverlin@missouristate.edu
Phone: (314) 828-5564

CUSTOMER EXPERIENCE PROGRAM at MSU Powered by Zschool

The Customer Experience Certificate Program at Missouri State University is designed to train and develop professionals in the ever-evolving customer experience field.

  • Home
  • CX Difference
  • Faculty
  • Contact
  • Download Brochure
  • Testimonial
  • Curriculum
  • Corporate Programs