Advisory Board Member Profile
Melinda Rea-Holloway
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Ethnographic Research, Inc.
Owner & Ethnographer |
Areas of Expertise
Ethnography, Market Research, Customer Insights
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I am a small business owner and ethnographer who has spent the last 20 years pioneering ethnographic field and analysis methods for business consumption. My research has taken me around the world to hospitals, clinics, physicians' offices, retail spaces, restaurants, veterinary clinics, homes, tourist and business settings. Ethnography in health care is an interest and specialty.
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