Advisory Board Member Profile

Matthew Richardson
TerraSource Global
Senior Director of Engineering
Areas of Expertise
Accelerate & Improve Decisions With Data,Customer-Focused Innovation,Customer First Culture,Navigating Politics Of Change
For over 15 years, Matt Richardson has served as a linchpin for world renowned and centuries-old brands like Budweiser, John Deere, Jeffrey-Rader, Pennsylvania Crusher, and Gundlach Equipment. Matt’s comprehensive experience spans developing, supplying, selling and supporting both consumer-direct and B2B products globally.

In addition to intensive engineering, quality and product development, roles have involved sales operations, new market development, customer account planning and direct selling. Matt continues to lead the transformational growth of TerraSource Global’s SalesForce CRM and Customer-Focused Lean principles.

Matt currently serves on the executive team at TerraSource Global as the Senior Director of Engineering and Innovation for a large portfolio of products and customers spanning the globe.
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The Customer Experience Certificate Program at Missouri State University is designed to train and develop professionals in the ever-evolving customer experience field.