Advisory Board Member Profile
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Catalina Marketing
President, Sales (US) |
Areas of Expertise
Introduction to Customer Experience, Customer Experience Strategy for Success, Your Customers, Their Journey, Accelerate & Improve Decisions With Data, Customer-Focused Innovation, Principles Of Customer Relationship Building, Customer First Culture, Navigating Politics Of Change
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Marsha McGraw has been driving value & supporting Consumer Packaged Goods companies throughout her 20+ year sales & marketing career. She’s a transformational leader that has diversified experience working from top CPG companies and start-ups. As Catalina’s SVP, President U.S. Sales, Marsha is responsible for Catalina’s U.S manufacturer business and bringing to life Catalina’s value proposition as it continues to expand its capabilities and services. Marsha focuses on Catalina’s buyer intelligence and engagement platforms to deliver actionable solutions that engage consumers throughout their journey.
In her tenure, Marsha has worked for top CPG companies to include Playtex & Pepsi and served as an Ambassador for Network of Executive Women. Marsha holds a bachelor’s degree in Communication & Media Services from Missouri State University and has completed numerous leadership development programs throughout her 20+ year career. www.catalinamarketing.com is the market leader in buyer intelligence and optimizing hyper-personalized in-store and digital media to measurably drive, track and measure sales lift, converting shoppers into loyal buyers for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina’s mobile, online and in-store networks personalize the consumer’s path to purchase, delivering $7.9B in relevant consumer value each year.
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