Customer Experience Program at Missouri State University
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Advisory Board Member Profile

Katie Ittenbach

SMARI
President
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Areas of Expertise
CX a Strategy for Success, Your Customers, Their Journey, Improve CX with Data
Katie Ittenbach is President of SMARI Research based in Indianapolis, Indiana. As a consulting-based organization, Katie leads a team of talented research individuals in the quest to uncover insights to help clients guide change and inspire confidence. Since starting at SMARI in 2008, Katie has worked in nearly every role of the organization and understands the research process from start to finish.

Katie works with a variety of clients in different industries from local not-for-profits to global manufacturing enterprises. Such partnerships include research focusing specifically on the customer experience, defining the consumer journey, and personalizing interactions.  
 
Katie holds a B.S. in Management from Purdue University and a Master of Business Administration from Ball State University.

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Missouri State University
Customer Experience Program
7253 Watson Rd #1041
St, Louis, MO 63119
Contact Us
Becky Paulsen - Program Director
Email: bpaulsen@missouristate.edu
Phone: (314) 828-5564

CUSTOMER EXPERIENCE PROGRAM at MSU Powered by Zschool

The Customer Experience Certificate Program at Missouri State University is designed to train and develop professionals in the ever-evolving customer experience field.

  • Home
  • CX Difference
  • Register
    • Register Now
    • Pay Now
  • Faculty
  • Contact
  • Download Brochure
  • Testimonial
  • Curriculum
  • Corporate Programs