Advisory Board Member Profile
Katie Ittenbach
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SMARI
President |
Areas of Expertise
CX a Strategy for Success, Your Customers, Their Journey, Improve CX with Data
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Katie Ittenbach is President of SMARI Research based in Indianapolis, Indiana. As a consulting-based organization, Katie leads a team of talented research individuals in the quest to uncover insights to help clients guide change and inspire confidence. Since starting at SMARI in 2008, Katie has worked in nearly every role of the organization and understands the research process from start to finish.
Katie works with a variety of clients in different industries from local not-for-profits to global manufacturing enterprises. Such partnerships include research focusing specifically on the customer experience, defining the consumer journey, and personalizing interactions. Katie holds a B.S. in Management from Purdue University and a Master of Business Administration from Ball State University.
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